During Fall Term I took Brand Identity where our project throughout the term was to create an unofficial rebrand for a second-tier or dead brand. This included a new logo, stationary set, mockups and a photographic style seen within the stylescape below!
I chose Scentsy for this project as it is a second-tier brand and a company that I love to use within my own home. Part of their mission is to connect memories to the sense of smell, which overall inspired the rebrands logo.
The logo features a heart that resembles a nose. Therefore connecting back to our love for the smells that fill our home. This is then paired with a smile because who doesn't smile when they register a smell they love, like cookies in the oven!