Race for the Arts is a 5k and kids fun run that takes place in Sacramento, California every Fall. In addition to the race, they fundraise for the arts in the greater Sacramento area by holding events such as this one, "Off to the Races" Food & Wine Tasting. This event was their biggest event of 2018 and I was grateful to be given the opportunity to design the advertisement that was featured in the June 2018 edition of SacTown Magazine.
The advertisement features a bright yellow background in order to stand out from other advertisements that may have been paired beside it. I also included a linear background that paired with the siding of the buildings in which the murals seen on the California Automobile Museum logo were placed. The goal that I placed for myself was to play around with different font families and their line widths in order to achieve balance, hierarchy and overall readability. |